Farewell Kotler

Author: Nian Xiaoshan
Publisher:
Publish Date: 2004-01-01
Features: "Farewell Kotler" is a powerful call from a historical, global, and scientific perspective. It profoundly declares the end of the traditional business era and the arrival of the scientific brand economy era. Human production methods are transforming from the industrial age to the post-industrial age, and traditional business methods will inevitably be replaced by the scientific brand economy and its practices. The world's focus is shifting from the Atlantic to the Pacific, and the science guiding the new economy is brandology. The new economic trends are forcing people to redefine and correct deeply rooted traditional business concepts and methods. Learning and creating scientific brands are the keys to unlocking contemporary market wealth and the only choice for human society to enter a higher level of business. This book proclaims the arrival of the scientific brand era through a critique and inheritance of traditional business and values. The author uses a sharp pen to paint a clear picture of the era. The author believes that any superficial change is insufficient to drive social progress, and only a change and enhancement in concepts and understanding can truly mark the beginning of a new era. Only by recognizing the characteristics of this era can businesses seize their destiny and future. This book is compiled based on the theories presented in the author's monograph "Brandology." The author adopts a unique format to conduct a profound and incisive analysis of the problems in the contemporary business and corporate world. The language is rich in philosophy yet lively, with exquisite and appropriate fables and illustrations, blending both emotion and reason, which are the features of this book.