Online Marketing Survey Handbook

Author: Grossnikel
Publisher:
Publish Date: 2004-01-01
Features: "The Online Marketing Survey Handbook" opens your eyes to the boundless charm of online surveys, providing you with the hands-on practical experience you urgently need to leverage this potential for your organization. With the rapid development of the internet and increasingly fierce business competition, traditional marketing surveys can no longer adapt to this environment. Efficient and cost-effective online marketing survey techniques and products are gaining widespread attention. "The Online Marketing Survey Handbook" will open a door for you to conduct market research using the internet. In this book, two online survey experts, Joseph Grossnikel and Oliver Rasquin, will share with you the new technologies of online surveys and demonstrate how to use the internet to collect crucial customer information for your business. Whether you are an e-commerce operator, a manager or marketer in a traditional enterprise, or a student or teacher in a relevant field at a university or college, this book will be of great help to you.