Strategic Management of Apparel Enterprises

Author: Ning Jun
Publisher:
Publish Date: 2004-01-01
Features: This book is one of the core course tutorials for "Fashion Business Management and Operation." It combines essential knowledge of corporate strategic management with real-life cases from Chinese fashion enterprises. From several core areas of strategic management, it conducts extensive research, discussion, and practical analysis on multiple fashion companies, as well as the problems and dilemmas they face in strategic management. The book provides scientific thinking methods and specific constructive suggestions to help businesses overcome their challenges. It is well-conceived, clearly articulated, and suitable for students and faculty in fashion management programs, as well as middle and senior-level managers in enterprises.