Fashion Enterprise Management Teaching Case

Author: Ning Jun
Publisher:
Publish Date: 2004-01-01
Features: The book primarily relies on 38 case studies to introduce the main content of management, including an overview of management, planning and control, organization, leadership, and capital operations. The book is characterized by its simplicity and depth, comprehensive knowledge, and strong systematic approach, making it suitable for students of fashion management at universities. The cases and modules are designed for classroom teaching and are accompanied by complete case commentaries and discussion questions. This allows students to engage in role-playing and simulated exercises to immerse themselves in specific management scenarios, refining their practical professional skills. It can also be used for training or reference by management personnel at various levels in the fashion industry.