Marketing Plan for Product Managers

Author: Donald R. Lehman
Publisher:
Publish Date: 2003-01-01
Features: This book proposes a set of highly operational principles for developing product marketing plans tailored to the practical needs of product managers. The focus is on analytical work that guides strategic selection, advertising, pricing, distribution, product design, and service tactics, such as customer analysis, competitor analysis, industry analysis, as well as the assumptions and forecasts of the plan, enabling you to proceed systematically and with ease.