P&G Brand Strategy

Author: Clive Baddiley
Publisher:
Publish Date: 2003-10-01
Features: This book is the masterpiece of Mr. Clive Baddiley, in which he thoroughly elaborates on P&G's business philosophy and strategic expansion, providing an objective and specific analysis and evaluation of P&G's success journey. A brand is the prerequisite for a company's survival and development, as well as an important guarantee for its long-term prosperity. Practice has proven that P&G's success is mainly attributed to its brand management and brand strategy. Henry Ford once said in his autobiography, "You can be without funds, without factories, without products, or even without people, but you cannot be without a brand. With a brand, you have a market, and naturally, you also have other things." A brand is everything. The author analyzes P&G's brand management approach from a higher level. It is hoped that this book can bring some inspiration and reference to domestic business operators and can correctly guide practice.