Fashion and Image Culture

Author: Gao Xiaokang
Publisher:
Publish Date: 2003-07-01
Features: This book is divided into three parts, with main contents including image culture, what is Coca-Cola, the taste of Coca-Cola, the industry that manufactures "images," prefabricated personality development, degenerate eyes, how to draw tofu, from vision to hallucination, the world of landscapes, Aida by Shanghai people, pikehead and car, from "exaggeration" to carnival, simplified life, cartoons and contemporary people, loud elasticity, etc. The visual world of contemporary people is a world of illusions: why do commercial streets, already illuminated by streetlights, still need "lighting projects"? Why do concrete and steel structures, which are clearly built like boxes, need to be decorated with imitation wooden eaves and walls? Why do a pair of petty bourgeoisie without romantic life styles still take a large number of "wedding photos" that look like those of celebrities and big shots? Contemporary cultural scholar Gao Xiaokang describes and interprets all aspects of today's visual culture in this book, as well as the special needs of contemporary people reflected in it.