Editor-in-Chief's Philosophy and Media Spirit

Author: Sina News
Publisher:
Publish Date: 2003-07-01
Features: What opportunities and challenges do Chinese media face in the new era? How to build China's own "media" (carrier)? What new business concepts and operational models does the Chinese media industry need? This book collects interviews with the most influential media editors in China and dialogues with industry insiders, comprehensively discussing the development history of the Chinese media industry and deeply analyzing various issues faced by the media industry. Due to the author's unique background, their ideas are novel, unique, and highly operational. Their thoughts and concepts are like a remedy, which will undoubtedly inspire readers and lead us into a new realm of thinking.