Experience economy

Author: Pine II
Publisher:
Publish Date: 2002-05-01
Features: In the 1960s, when Rebecca's mother had her birthday, Rebecca's grandmother baked the birthday cake by hand. She purchased cake ingredients worth 1 or 2 cents. In the 1980s, when Rebecca had her birthday, her mother called the supermarket or a local bakery to order a birthday cake. This custom service would cost $10–$20, yet many parents considered it a bargain. After all, this way, they could focus their efforts on planning and hosting the perfect birthday party.