Management Psychology

Author: Yu Wenzhao
Publisher:
Publish Date: 2001-05-01
Features: Social needs are a powerful driving force for the development of disciplines. As applied basic disciplines, the rapid growth of the seven branches of "Management and Economic Psychology"—Management Psychology, Cross-Cultural Management Psychology, Personnel Psychology, Occupational Psychology, Economic Psychology, Investment Psychology, and Marketing Psychology—represents the needs of China's reform and opening-up era and the establishment of a socialist market economy system. This book retains the core components of the discipline, such as the theoretical foundations of Management Psychology, cross-cultural research in Management Psychology, motivation theories, group psychology, leadership psychology, organizational development and change, while also introducing new fields and content, such as the 21st-century "human-centric" human resource management approach—building learning organizations, organizational culture and management, employee motivation and psychological adjustment, team building, leadership skills and techniques. The revision of this book enhances its role in various aspects, making it not only a textbook for undergraduate and graduate students in colleges and universities but also a reference material for researchers and essential teaching material for leadership and management training.