Excellent Brand Seven Practices

Author: Li Guangdou
Publisher:
Publish Date: 2003-07-01
Features: "The Seven Practices of an Excellent Brand" starts with the research on the successful practices of excellent brands, elaborates on the development trajectory of excellent brands, reveals the essence of brand longevity, and is a pioneering work in the study of successful brand strategies of Chinese enterprises. "The Seven Practices of an Excellent Brand" is a book that combines theory with practice, interspersed with numerous stories of corporate management and operations, such as "Motorola's Brand Youthfulness Journey," "Winning the End: The Inspiration of Catching Bin Laden," "The Beer Game," "Spartacus and the Common Vision," and more. It is both entertaining and highly instructive. "The Seven Practices of an Excellent Brand" will have a profound impact on the brand development of Chinese enterprises.