Analysis of classic cases of global renowned media

Author: Gao Zhenqiang
Publisher:
Publish Date: 2003-03-02
Features: This book selects 14 classic cases from the foreign media industry. The entire book is divided into six parts: Entering the Media Industry through Entertainment, Winning with News and Focusing on Politics, Acquiring from Outside the Industry for Integration, Prioritizing Technology for Winning with Innovation, Exporting Concepts to Influence Culture, and Operating Globally through Speculation.