Network Marketing

Author: Xue Xinguang
Publisher:
Publish Date: 2003-05-01
Features: This book is one of the "Higher Vocational and Specialized College E-commerce Series Textbooks." The entire book is divided into 10 chapters, with main content including: an overview of network marketing, the theoretical foundation of network marketing, the supporting foundation of network marketing, network market research, network marketing strategy and planning, integrated marketing in network marketing, brand strategies in network marketing, advertising strategies in network marketing, organization and management of network marketing, and system evaluation of network marketing, etc. The book has a well-structured layout and is rich in examples. It can be used as a textbook for marketing courses in higher vocational and specialized colleges, as well as a self-study book for marketing and management personnel.