Behavioral Economics: Theory and Application

Author: Xue Qizhi
Publisher:
Publish Date: 2003-11-01
Features: The 2002 Nobel Prize in Economics, awarded to Daniel Kahneman and Vernon L. Smith, professors representing behavioral economics, caused a significant stir in the field of economics. This new field, which both inherits the mainline of classical economics and poses new theoretical challenges to traditional economics, has attracted close attention from domestic scholars. This book is the first systematic introduction in China to the theoretical framework, developmental trajectory, extensions, application prospects, and relationship with our daily lives of behavioral economics. The book consists of eleven chapters, divided into two parts: "Theories of Behavioral Economics" and "Applications of Behavioral Economics." It is suitable for economic theorists, university teachers, and students.