Cultural heritage of time-honored brands

Author: Cao Yuan
Publisher:
Publish Date: 2003-08-01
Features: This book is not a lengthy theoretical treatise on corporate culture, nor does it dare to prescribe a few magic pills for establishing it. The "Gist of Corporate Culture Common Knowledge" included in the book is also designed to be simple and clear, suitable for light reading after meals. In short: it is necessary to appreciate and savor the traditional culture embedded in Chinese time-honored brands, as they are truly treasures. A brand name is, in fact, a form of culture. The traditional culture embedded in Chinese time-honored brands is truly fascinating. The figures and events carry a profound historical sense; the concepts and ideas spark flashes of wisdom; the poetry and lyrics are soothing to the soul; and the anecdotes and are delightful. Corporate culture is one of today's hot topics, and this book blends the cultural heritage of time-honored brands with common knowledge of corporate culture, offering a certain cultural sophistication and strong readability.