Business Administration Practice

Author: Ge Zhicai
Publisher:
Publish Date: 2003-08-01
Features: "Business Enterprise Management Practice" stands at the height of modern enterprise management theory research and Shanghai's commercial modernization construction practice, conducting an in-depth study of business enterprise management practice to meet the needs of radio and television university, adult education, and commercial vocational and technical education and training. The book is structured with an overview in each chapter, briefly introducing the basic theories of business enterprise management. From Chapter 2 to Chapter 7, it respectively covers the organization, strategy, decision-making, operations, finance, and human resource management of business enterprises. It concludes with a discussion on corporate culture construction, striving to comprehensively cover the practical operational content of micro-management in business enterprises, making it a must-read textbook for business enterprise management personnel.