Essentials of Business Negotiation

Author: Shi Yongheng
Publisher:
Publish Date: 2003-01-01
Features: Business negotiations are an integral part of business activities every day. As a company employee, how can you participate in negotiations? As a manager, how can you guide negotiations? How can you achieve a win-win outcome in negotiations? Business negotiations are both an art and a skill. This book will analyze the types of negotiation opponents, preparation for negotiations, negotiation principles, polite ways to refuse the other party, counter-analysis methods, and various techniques. The book also includes numerous rich case studies. In short, after studying this book and practicing continuously, you will become a negotiation expert for managers.