MBA Encyclopedia

Author: Nitin Nohria
Publisher:
Publish Date: 2003-07-01
Features: The MBA Encyclopedia is a concise and practical business guide. It assists business professionals in finding the necessary information quickly in the overwhelming world of commercial information. The book consists of two main parts: Part 1, arranged in alphabetical order from A to Z, lists important business terms in order, accompanied by brief and concise explanations, covering fields such as management, accounting, economics, finance, international trade, manufacturing, marketing, and strategy. Part 2 provides readers with important business information guides, including related books, journals, and online resources, spanning areas such as advertising, market demographics, financial and economic information for business, and international business. The appendix also collects important business data and directories, and specially adds many localized materials according to local needs.