Harvard can't teach you

Author: Mark H. McCracken
Publisher:
Publish Date: 1992-03-01
Features: Bestseller for 12 years, a marketing classic admired by Harvard students, filled with Western wisdom and moral essence. First introduced, original translation, no adaptation. This book is the author's recollections and reflections on his decades-long business journey and that of his company. Spanning over 30 years, it involves dozens of companies and more than 100 individuals and events, set against the backdrop of the vast free market in the United States. The book covers international marketing, international finance, international business law, and cross-border operations, but it's not entirely the same as what's taught in university textbooks. In some cases, it's the opposite. The book delves into business storms, professional ethics, local customs, and anecdotes about famous figures, with many passages colored by self-affirmation and personal struggles, brimming with "Western characteristics."
Through numerous examples, the author summarizes his own and others' successes and failures, triumphs and setbacks, offering insightful wisdom from management, psychology, futurology, public relations, administrative management, judgment, organizational skills, and adaptability to the business and trade community. Whether you're a company's general manager or a fresh graduate just stepping into the corporate world, you'll find enlightenment in this book. Moreover, it serves as an excellent guide for those outside the business and trade sector, offering wisdom for life's journey.
Do you want to become a successful manager? Do you want to be a successful person? This book will help you.