21st Century Nonprofit Organization Management

Author: Gerard
Publisher:
Publish Date: 2003-10-01
Features: This book is a classic work in contemporary American nonprofit organization management. It is divided into 12 chapters, each discussing several important issues in nonprofit organization management: the mission of nonprofit organizations, strategic planning, marketing, public relations, fundraising strategies, financial management, human resource management, communication, the board of directors, volunteers, and competitiveness. This book not only reveals the essence of nonprofit organization management but also analyzes the various problems faced in the process of managing nonprofit organizations. It not only points out the challenges faced by nonprofit organizations in the 21st century but also proposes solutions to these challenges. The book is easy to understand, accessible, and includes numerous practical case studies, making it particularly suitable for nonprofit organization managers and readers interested in nonprofit organizations.