Modern Marketing Handbook

Author: Zuo Li
Publisher:
Publish Date: 2002-11-01
Features: Time flies into the 21st century, and look around us, there are many exciting things: high productivity brought by mechanization and automation. Computers and the Internet have infinite prospects, global trade is growing rapidly, and the Cold War has become history. For China, it is full of excitement and anticipation to welcome the new century. With the arrival of the new century, China joined the WTO, and the market environment will undergo significant changes, bringing a series of market innovation opportunities for domestic enterprises, but at the same time, it also brings more and more severe challenges. Accompanying economic development and the needs of enterprise management, marketing has experienced rapid development in the last century. Currently, marketing is not only a management tool for contemporary enterprises to survive and develop in a rapidly changing market environment and increasingly fierce competition, but it has also gradually become a way of behavior for contemporary people, widely applied in all aspects of socio-economic life. Facing the comprehensive challenges of the global economy and the knowledge economy era, marketing theory and practice are constantly innovating to adapt to the new, more rapidly changing environmental requirements.