Latest Business Encyclopedia

Author: Lu Wenfeng
Publisher:
Publish Date: 2002-09-01
Features: This book, The New Business Encyclopedia, starts with an analysis of the business context following China's entry into the WTO in terms of its content structure. It then follows the inherent logical sequence of business activities—“Business Project Initiation, Scale, and Site Selection,” “Market Segmentation and Positioning,” “Raising Funds for Business Operations,” “Investment Risk Analysis and Decision-Making,” “Product Decision and Development,” “Production and Operations Management,” “Product Packaging and Trademark Design,” “Product Pricing Strategy,” “Product Sales Channel and Promotion Decisions,” “International Marketing of Products,” “Contract Signing and Fulfillment,” “Business Negotiation and Skills,” “Business Competition and Strategy,” “Corporate Public Relations and Etiquette,” “Formulation and Selection of Business Strategies,” “Business Management Systems,” “Qualities and Art of Managers,” “Corporate Culture and Image Design,” and “Business Operations Analysis.”