Service Management Tutorial

Author: Chai Xiaoqing
Publisher:
Publish Date: 2003-11-01
Features: This book strives to comprehensively and systematically introduce the objects, theories, and methods of service management, aiming to combine theoretical discussions with practical problem analysis and reflect the cutting-edge issues and main fields involved in service management as much as possible. In terms of writing approach, it follows a problem-oriented rather than method-oriented technical route. Each chapter focuses on a specific theme of service management, structurally divided into sections such as introductory examples, method application and ability training, and summaries, forming a cohesive system. At the end of each chapter, review questions and case studies are provided.