Essentials of Marketing Course

Author: (Australia) Samuel
Publisher:
Publish Date: 2002-09-01
Features: This book presents the principles of key MBA courses in a clear and concise language, with classic case studies at the end of each chapter, along with exercises and answers. The book is arranged in a bilingual format (Chinese and English), which is not only beneficial for students enrolled in MBA programs and related professionals to learn English or Chinese but also helps them grasp the essence of the courses, aiding learners in mastering professional knowledge and professional English.