Business Management Case Studies

Author: Liang Zhen
Publisher:
Publish Date: 2002-07-01
Features: This book covers all aspects of corporate management, reflecting its wide scope, innovative perspective, and practical content. It can serve as a reference textbook for business management training and other economic management training programs. The cases collected here are primarily organized according to the corresponding training plan textbooks. They include descriptive cases, problem-based cases, simple cases, complex cases, cases analyzed from the perspective of the parties involved, and cases analyzed from an external perspective, to facilitate use. Some cases have also been disguised, but this does not affect the analysis of the cases.
The target readers of Business Management Cases are mainly mid-level and senior managers in economic departments and enterprises, participants in business management training programs, and students majoring in relevant fields in universities and colleges.