Rise from the Ashes:IBM's Decade of Transformation

Author: Daogai
Publisher:
Publish Date: 2004-01-01
Features: Like Jack Welch, Lou Gerstner, this modern commercial legend giant possesses significant public awareness and market appeal. Especially his market operation methods and business philosophy have become a much sought-after pursuit for many. Through objective descriptions, the author provides an insightful look into today's greatest business legends: Lou Gerstner's bold IBM, from the brink of death to the legend of an agile giant. The book vividly portrays Gerstner's operational methods, business philosophy, and extraordinary keen insights. The content of the book offers strong reference value for electronic companies and their competitors on how to maintain momentum in the 21st century. For readers interested in Lou Gerstner's business legend and IBM's miraculous journey, this book is also a rare gem.