Business Show – Emotional Principles of Business Operations in the Experience Economy Era: Emotional Principles of Business Operations in the Experience Economy Era

Author: Mike Keen
Publisher:
Publish Date: 2004-01-01
Features: A company is essentially a stage, and on this stage, you need to "perform" what you want to sell for your customers, employees, and potential customers. Customers have unlimited choices, and employees are free agents. Smart owners and managers realize that retaining the best customers and the best talent hinges on creating emotional connections and capturing their attention. How to do it? Read The Business Show to find the answer. The ideas in this book will have a huge impact on your business and you! It really works, and many companies have proven its effectiveness!