Okay, here is the translation according to your instructions: Company Culture Management

Author: Ying Huanhong
Publisher:
Publishing Date: 2001-03-01
Features: "United we stand, divided we fall" may be familiar to you; "Unity of purpose leads to great achievements" might also be familiar. So, what factors enable a company to achieve "unity of purpose and shared aspirations"? The answer is culture and cultural management. No wonder "corporate culture" became the theme of the "Most Respected Companies" selection among the Fortune 500 in 1998. The resurgence of this theme represents a new trend in corporate management. The author of this book has dedicated years of research, providing rich theoretical insights and practical experiences to elaborate on corporate cultural management. Using a step-by-step approach, they vividly describe and discuss the profound significance and long-term value of corporate culture, as well as the operational insights into establishing and managing it. Indeed, this book is a worthwhile read in the field of "cultural management" in recent years.