McKinsey High-Level Management Theory Anthology

Author: Owen Goudon
Publisher:
Publish Date: 2001-04-01
Features: McKinsey is the world's largest management consulting firm. "The McKinsey High-Level Management Anthology" Chinese edition was selected from the English edition. In 2001, The Commercial Press planned to publish 4 volumes in Chinese, and this book is the first volume. This volume includes articles covering topics such as corporate transformation, board supervision, e-commerce, and e-marketing. It is rich in data and offers in-depth analysis, making it an excellent reference for business professionals in China.