Chief Marketing Officer's Advice

Author: Sergio Zyman
Publisher:
Publish Date: 2003-08-01
Features: The premise of this book is similar to that of "The Coca-Cola Marketing Revolution" in many aspects: the way businesses operate today no longer works and, in fact, can worsen market conditions. This situation becomes even worse with the push of advertising. In this book, I will tell you how advertising is declining, what factors are driving it to devastating blows, and what we can do to save it. I will also show you how to analyze and evaluate your work, how to present the results of your efforts, how to connect with your consumers, and thereby make your company's business better than it is now.