Entertainment Economy: Media Power Optimizing Life

Author: Michael J. Wolf
Publisher:
Publish Date: 2001-05-01
Features: "Entertainment factors transform the economy, media power enhances life." Today, there is no business without entertainment. Almost all consumers are hedonists, keen on seeking pleasure in consumption, valuing their time as gold, focusing on fashion, collecting classics, and pursuing brands. They are the objects of attention from all media, and how to capture their attention has become a central concern for businesses. This book is written by Michael J. Wolf, the chief consultant for top-tier media and entertainment companies (Booz Allen Hamilton), and meticulously planned by Time Inc. It caused a huge buzz in the entertainment industry in the United States, revered by entertainment and media companies from Hollywood to the NBA, from Time Warner to The New York Times. The book proposes a novel marketing approach—transforming our economy through entertainment factors. Just as American and Western societies at large, the media and entertainment industries are gradually permeating all aspects of our economic growth, cultural evolution, and social life. The majority of consumer goods industries are vying for consumer attention, and to move consumers' hearts, "the entertainment economy" is a powerful and resonant melody. From this perspective, the author uses highly readable structure, skillful language, and numerous vivid examples to show readers all the transformations and trends in the economic landscape.