Basic Economics and Management

Author: Jiang Jingnan
Publisher:
Publish Date: 2002-08-01
Features: This book is written for students in non-economics and management majors at universities to learn basic knowledge of economics and management. The book is divided into two parts, totaling twelve chapters. The first part introduces the basic knowledge of enterprise management, mainly including: enterprises and their development, the theory and development of enterprise management, enterprise financial management, quality management, etc. The second part introduces the basic knowledge of project evaluation, mainly including: project market assessment, technical assessment, economic assessment, and risk assessment, etc. The feature of this book is to teach basic knowledge of economics and management while highlighting key knowledge modules, which can meet the needs of students in non-economics and management majors at universities to learn basic economic and management knowledge. This book can also be used as a training textbook for economics and management courses, as well as a learning and reference book for economics and management professionals.