Aggressive marketing

Author: Sam Hill
Publisher:
Publish Date: 2003-08-01
Features: "Radical Marketing" is captivating, informative, and engaging, making it a rare gem of a book. It highlights how companies of different sizes have achieved unprecedented success through innovative marketing strategies. "Great ideas, incredible case analyses, and surprising unique perspectives are exactly what the times need." The author selects the top ten most famous American brands from the renowned companies he has encountered over 40 years, conducts in-depth research and investigation, and tells the success stories of these ten companies. It elaborates on the concept, characteristics, and differences between radical marketing and traditional marketing, summarizes ten principles of radical marketing, and provides detailed introductions on how these ten companies, across different industries, scales, and competitive environments, have applied these principles to win victory after victory in the ever-changing market. At the same time, the book also uses typical success and failure cases to prove to readers that large systematic enterprises can also adopt radical marketing methods to successfully establish or maintain their brand status.