Breakthrough -- Enterprise Change Management Strategy: Enterprise Change Management Strategy

Author: Zhang Dingkun
Publisher:
Publish Date: 2004-01-01
Features: This book is suitable for middle and senior management in enterprises to understand and learn the theory and methods of change management. It also provides considerable inspiration for government administrative personnel. The book can serve as a training textbook and supplementary reading for business management education. Change is the only path to survival and development for today's enterprises. For many foreign enterprises, especially large ones in developed countries, facing the immense pressure of "change or perish" and the ever-changing environment, they strive to adjust their strategies, organizational structures, financial systems, human resources, and organizational culture to enhance their comprehensive strength, known as core competitiveness. However, most Chinese enterprises have not yet deeply felt this global trend. We are still at a low level of management. Today, we have stepped into the WTO, and Chinese enterprises are now on the same starting line as foreign ones. What kind of future will enterprises face? The challenges of survival and development are once again before us. This book attempts to analyze the connotation of change management in today's international enterprises. From recognizing the trends of change, grasping the timing of change, establishing organizational leadership for change, adjusting attitudes and psychological resilience during the change process, to successfully implementing change and achieving a leap from mechanical to ecological organizations, the book is presented in the form of theory, methods, and cases. The entire book has a clear structure, abundant cases, and covers various industries. More importantly, the change perspectives proposed by the author are in line with the current trends of the times, offering readers new insights and reflections.