Rise from the Ashes --IBM：IBM

Author: Daogai
Publisher:
Publish Date: 2003-10-01
Features: Like Jack Welch, Lou Gerstner, this modern commercial legend giant possesses significant public awareness and market appeal. Especially his market operation methods and management philosophy have become a much-desired pursuit for many. Through objective descriptions, the author provides an insightful look into today's greatest business legends: Lou Gerstner's bold IBM, the legendary journey from a near-death to an agile giant. The book vividly portrays Gerstner's operational methods, management philosophy, and extraordinary keen insights. The content of the book offers strong reference value for electronic enterprises and their competitors on how to maintain momentum in the 21st century. For readers interested in Lou Gerstner's commercial legend and IBM's miraculous journey, this book is also a rare gem.