7 Principles of Customer Value (Customer Value Series)

Author: Bradley
Publisher:
Publish Date: 2004-01-01
Features: Today's customers won't pay for unnecessary things. So what will they be willing to pay for? Is the product or service you offer better than it was a year ago? Is it better than what your competitors offer? If not, you've entered the commodity zone. You need to find a way to break out, and let me tell you how to do it. In such a fierce competitive era, many companies continuously cut costs significantly to lower prices, assuming that customers only care about low prices. This assumption leads them to only achieve low profits. Businesses have spoiled customers, making price the primary factor in their decision-making. Once your business falls into this trap, how can you easily escape it? This book teaches you simple methods and techniques to stand out, delivering high-value products or services to your customers, thereby effortlessly earning substantial profits and breaking free from price wars.