Author: Chen Guang
Publisher:
Publish Date: 2006-01-01
Features: Metro AG is the third-largest commercial group in the world and the second-largest in Europe. It is one of the largest and most successful companies in Germany and ranks among the world's top 100 companies. Cash and Carry is a significant driving force in the development of the Metro Group. It is precisely because of "Cash and Carry" that Metro has become a retail giant in the global retail market with a "unique" and even "stubborn" quality. This book introduces Metro's operational model, store planning and layout, franchise management system, marketing strategies, product management, supply chain management, and other content.
McDowell's Complete Guide: Fully Decoding the World's Top Retail Model of Cash-and-Carry
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