Hard Ball: Another Way to Win in Corporate Competition

Author: Zhang Ke (Compiler)
Publisher:
Publish Date: 2006-01-01
Features: The business world is like a big field, or rather many fields, in these competitions, the enemy is the competitor, and the goal is to win. Only those who play hardball can ultimately achieve success. Because companies that play softball are just playing for the sake of playing, while companies that play hardball are playing for victory. This book tells you about another way for enterprises to win in competition—hardball, so that you are no longer mercilessly eliminated in the harsh business world. In the business world, there are two types of companies: one that behaves politely and courteously in competition, and the other that is accustomed to adopting aggressive and even ruthless competitive methods. The former is often praised by the media for their gentlemanly demeanor, while the latter is frequently criticized by public opinion for their "rough" behavior. We call the former "softball" companies, naturally, the latter are "hardball" companies. This book discusses another model of corporate survival, explaining that modern enterprises must have a sense of dominance in competition, be good at attacking, and only in this way can the enterprise develop. Suitable for a broad range of social readers and corporate managers.