Management in the Internet Age: How IBM and Other Companies Succeeded: How IBM and Other Companies Succeeded

Author: James Cotterraut
Publisher:
Publish Date: 2001-01-01
Features: In the ever-changing world of the internet, all businesses face the risk of being left behind due to delays. The faster companies adapt to changes in the era, the better they can seize opportunities in the new economy and create opportunities proactively to achieve success in their fields. IBM is where our author worked for a long time. It has grown from a $6 billion company to an $8 billion one in recent years, accomplishing many corporate transformations along the way to become a highly profitable American technology giant. The author has tracked and recorded IBM's reform and development, outlining the various challenges it has faced. The entire book focuses on demonstrating its efforts in improving process management, leveraging knowledge and technology. The author emphasizes the recognition, understanding, and mastery of new knowledge concepts and experiences, highlighting the primary role and importance of knowledge in reform. Half of the book is dedicated to the author sharing their experiences with readers, using case studies, chart trend analysis, and other methods to comprehensively describe the measures taken by similar companies to meet the demands of the internet era. At the same time, the book showcases the skills and experiences of IBM's reforms and development that have been planned, implemented, or are currently underway from various reform levels.