Strategic Practice: How to Systematically Develop Corporate Strategy

Author: Arnoldo C. Ha (USA)
Publisher:
Publish Date: 2003-08-01
Features: The core purpose of this book is to help managers transform vision into reality. We do not explain the characteristics of leadership through abstract theories but explore strategic management in a practical way. We aim to provide a training process for working managers and business students, helping them to develop and implement strategies, enabling the daunting task of defining and implementing the company's long-term vision to be achieved. The book follows a clear structure, using numerous cases to systematically explain what strategy is, the three levels of strategy (corporate strategy, business strategy, and functional strategy), and the process of developing strategy.