48 Management Ideas Every Business Manager Must Know: Master the Most Classic Management Ideas in the Shortest Time

Author: Zhao Wenming
Publisher:
Publish Date: 2005-01-01
Features: This book collects the core management ideas of 48 renowned management scholars and business thinkers, making it a classic must-read for every self-improving Chinese business manager. Through concise and easy-to-understand language, it introduces the valuable and practical essence of management to every reader. In this book, you can read about: the direction in corporate management pointed out by management master Peter Drucker; the successful principles of company operations demonstrated by business genius Jack Welch; the complete modern marketing management theory created by the father of modern marketing, Philip Kotler. This book is divided into two parts, collecting the core management ideas of 48 renowned management scholars and business thinkers, including the management thoughts of business leaders and the essential ideas of management masters.