PR Manager

Author: MBA Core Curriculum Compilation Team
Publisher:
Publish Date: 2002-01-01
Features: International managers need more than just an understanding of cultural differences. They should respect differences, mediate cultural conflicts, and make good use of the diversity that emerges. International managers should mediate cultural conflicts. All organizations that operate in an office-based format follow a hierarchical principle: every lower-level office is supervised by a higher-level office. This book is divided into 6 chapters, covering the following content: Public relations awareness and skills are the traits of managers; implementing successful and effective internal public relations; 360-degree integrated public relations to enhance company competitiveness; media channels determine the success or failure of public relations; crisis public relations to safeguard company development; breaking through public relations skills to master the art of change.