Planning: Discovering the Power of Strategy

Author: H. Mintzberg (USA)
Publisher:
Publish Date: 2004-01-01
Features: A masterpiece by a Wharton Business School professor. In today's increasingly fierce business competition, entrepreneurs' strategic thinking is not only the key to their success or failure but also has a pivotal impact on the entire business society: Studying case studies of business operations is an important step for entrepreneurs to refine their strategic thinking. — Li Ka-shing
For more than 30 years, Mintzberg has been the authority in the minds of strategic management students worldwide from business schools. No one can surpass him in the aspect that strategic planning is a survival principle for businesses. — Thomas Stewart, Editor-in-Chief of Harvard Business Review
Mintzberg is passionate and willful, full of preaching spirit, unrestrained, almost madly simple, yet incredibly persuasive and interesting. Moreover, it has been proven that he is mostly right most of the time. — The Washington Post
The best-selling work in the field of strategic management.
Break through the four major myths of strategy:
1. Pursuing growth at the expense of strategy;
2. Understanding "price wars" as a cost leadership strategy;
3. Gaining more market share will lead to profits;
4. Strategy is to defeat competitors.
The five conditions for implementing strategy:
1. Clearly define yourself;
2. Have a different value chain designed for customers;
3. Make clear choices, clear trade-offs, and determine what not to do;
4. All activities in the value chain must be mutually supportive;
5. Any good strategy must be implemented for three to four years or more.
Planning provides excellent guidance. It is the author's labor of love, based on a decade of in-depth research and investigation into over 100 famous companies worldwide. Starting with an examination and interpretation of strategy, the book systematically presents a clear and complete picture of environmental analysis, goal selection, organizational structure, profit models, and specific methods and techniques for executing plans. It outlines a grand blueprint that is panoramic, detailed, specific, scientific, and highly actionable, serving as a reference and guide for everyone.
The book begins with an examination and interpretation of corporate strategy, systematically explaining environmental analysis, goal selection, organizational structure, profit models, and specific methods and techniques for executing plans, while also providing numerous case studies.