Who is My Wealth Role Model (Market Segmentation Part)

Author: Wang Fangjian, Liu Wei (editors)
Publisher:
Publish Date: 2003-01-01
Features: New Oriental, I Love My Home, Xin Silu, Ctrip, Tencent QQ, Outdoor Training, Life Express, Dahuo Printing, and Yanhua Lianpian are well-known in people's minds. These companies and brands have almost become synonyms for emerging businesses such as English training, real estate brokerage, model management, online hotel bookings, instant messaging, outdoor training, direct media, advertising printing, and English speaking training. Behind these emerging businesses, the third and fourth generations of Chinese entrepreneurs are rising. We know what these new businesses are, but we don't know who is behind them or how they achieved success. Although these new-generation entrepreneurial elites are not yet the stars of today's business world, they are role models for those who want to or are currently starting businesses. Their wealth journeys are highly replicable, adaptable, and relatable. This book provides an in-depth analysis of their entrepreneurial journeys and offers an MBA-style interpretation of their success models. This series documents the wealth and business methods of over 50 emerging entrepreneurial enterprises in China. The series consists of four volumes: "Who Is My Wealth Role Model: Operational Models," "Who Is My Wealth Role Model: Market Segmentation," "Who Is My Wealth Role Model: Business Opportunity Discovery," and "Who Is My Wealth Role Model: Technology Industrialization." This book is the "Market Segmentation" volume of "Who Is My Wealth Role Model." It introduces the entrepreneurial journeys and wealth stories of 13 companies through a case study approach.