Author: Joel Bruckman [USA]
Publisher:
Publish Date: 2000-02-01
Features: This book further explains why multinational strategic approaches need to consider the unique barriers of specific countries and regions in terms of regulations, structure, and culture, based on McKinsey's experience in the three major regions. It elaborates on the fundamental tricks that collaboration should always follow.
Collaborative Competition: Strategic Alliances and Acquisitions in the Global Market: Chinese Version
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