Amway Legend: The Growth Path of the World's Most Successful Direct Selling Company

Author: Zheng Xingji (Compiler)
Publisher:
Publish Date: 2004-08-01
Features: A must-read for all marketers seeking self-improvement! The growth journey of the world's most successful direct-selling companies! A classic case study of the Harvard Business School's motivational model, praised by Bill Gates as an impeccable business system! Once a direct-selling network is established, it's like building a consumer pipeline with customer loyalty. It can be said that direct selling is an innovation in marketing methods, a true "marketing revolution." This book introduces the entrepreneurial journey of the direct-selling giant Amway, explaining why Amway and the direct-selling model have achieved success, which helps to understand why so many people choose the Amway direct-selling business.