China Advertising Industry Ecosystem: Excerpts from the 2002 National Advertising Academic Symposium

Author: Ding Junjie, Qiao Jun edited
Publisher:
Publishing Time: 2003-04-01
Features: This book consists of 6 parts, such as "Baseline Report," "Development Environment Ecology," and is composed of "Academic Annual Meeting Summary." The included papers are "Special Comprehensive Report on Advertising Agencies" and "Conceptual Framework for Ethical Guidelines of Advertising in the New Era."