Reshaping Asia: From the Bubble Economy to the Sustainable Economy

Author: Philip Kotler (USA), Hermawan (Indonesia)
Publisher:
Publish Date: 2001-09-01
Features: This book is divided into three parts. The first part elaborates on the main background of the Asian economic crisis; the second part proposes suggestions on how Asian countries should update and reposition themselves; the third part discusses how businesses operating in Asia can rejuvenate themselves and how to leverage the opportunities provided by this crisis.