Sony's Origin: Starting from the Ruins

Author: [Japan] Sony Media Center Ed.
Publisher:
Publish Date: 1999-01-01
Features: On the morning of May 7, 1946, Iwao Okuma wrote his dreams into the "Company Establishment Proposal" for the opening of the new company. This proposal, which remains applicable and highly refined to this day, was the result of the dreams of Iwao Okuma and Morita Akio, supported by the hard work of predecessors like Iwai, Tsukikubo, and Tachibana. Through the innovative spirit of Takeo Ohara and Nobuyuki Idei, countless miracles were created. The Sony people are continuously enhancing the weight of the four letters "SONY," developing products that stir the hearts of consumers, and elevating this diversified production and operation enterprise to greater heights. This book records the growth journey of Sony, from its humble beginnings in the ruins, facing continuous failures, and constantly striving for progress, innovation, and transformation, shaping the Sony empire.