Intangible Assets 36 Taboos: Case Analysis and Research on the Failure of Intangible Assets

Author: Cai Jingxiang
Publisher:
Publish Date: 2004-03-01
Features: A unique monograph on the failure cases of "intangible assets." An introductory course on "intangible assets" not offered in any MBA program; a must-read book for those who do not want to fail in "intangible assets"; a diagnostic and treatment report for detecting "intangible asset" diseases; a comprehensive plan to report falling into the "intangible asset" trap! This book is the world's first monograph on "intangible asset studies" and has since attracted attention from all sectors of society. It is known in the industry as the "foundational work of intangible asset studies." Intangible asset studies is the science of human wealth. This book explores intangible fixed assets, analyzes failure cases of "intangible assets," and provides readers with solutions to prevent falling into the "intangible asset" trap.